Proud to have impacted over 1 Million Happy Pet Parents since 2013. 
Note:
Benefits of Ingredients:
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Essential Fatty Acids (EFAs):
These are fats that must be supplied in the diet because the body cannot produce them. They are required for normal growth and functioning of the cells, muscles, nerves, and organs and the production of prostaglandins (hormone-like substances which are key to many important processes). Help in growth of shinier fur and ameliorate itchy scratchy skin. Other benefits include extended lifespan, reduced inflammation from arthritis and better heart health. Promote renal function, growth and reproduction and immune system health.
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Omega 3
Eicosapentaenoic Acid (EPA):It is needed for healthy organ function, reducing inflammations, healthy skin and coat, reducing risk of heart diseases, cancers, enlarged prostate, uterine and mammary tumours. Helps speed up wound healing, combat infections, allergies and hypertension. Aids in the treatment of arthritis.
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Docosahexaenoic Acid (DHA):
It is especially necessary for supporting the developing nervous system, eyes and heart of young animals. Improves the mental health of juvenile animals. Supports heart health, healthy skin and coat, joint health, boosts the immune system, reduces inflammatory conditions, promotes weight loss in over weight animals, provides support in kidney diseases, heart diseases, cancers, etc. Helps alleviate inflammatory bowel diseases.
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Alpha- Linolenic Acid (ALA):
It acts as a precursor to EPA & DHA. It supports healthy heart function and reduces risk of cardiac diseases.
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Omega 6
Arachidonic Acid (AA):It is an essential fatty acid for cats but not for dogs. Needed for growth and development in kittens, functioning of the reproductive and gastrointestinal systems, and is necessary for proper blood clotting. It is also needed during demanding phases like gestation & lactation.
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Gamma Linolenic Acid (GLA):
It is necessary for promoting healthy skin and coat. Helps address seborrhea, atopy, autoimmune disorders, arthritis and inflammations. Helps prevent certain cancers and heart diseases. Aids in the regulation of blood fats and cholesterol.
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Linoleic Acid (LA):
Maintains the integrity of the skin and supports skin health. Helps with brain function, and normal growth and development, helps stimulate skin and hair growth, maintains bone health, regulates metabolism, and maintains the reproductive system.
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Omega 2:
It has antioxidant, anti-inflammatory, anti-allergic, anti-microbial properties. Boosts the immune & digestive system and supports proliferation of blood cells. Reduces gastric disorders and sensitivity.
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Omega 7:
Derived from the most potent natural source, it has powerful antioxidant, anti-fungal, anti-inflammatory and wound-healing properties.
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Omega 9:
This includes Oleic Acid. It is not an essential fatty acid but can be synthesised in the body of the animal. Helps in the cardiovascular system, immune system, nervous system and in reducing inflammation.
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Vitamin A:
It is a fat-soluble vitamin, which is beneficial for eyes, immune system, bone metabolism and healthy skin. Helps in organ growth in a developing foetus. Acts as an antioxidant that eliminates free radicals and prevents cell & tissue damage, slows down the process of ageing, helps in preventing cardiovascular diseases, cancer, inflammatory diseases, etc.
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Vitamin B3 (Niacin):
It is a water-soluble vitamin. It is required for carbohydrate metabolism and energy production. Needed for healthy skin and proper circulation of the blood throughout the body. The secretion of bile and stomach acids requires niacin. Niacin lowers cholesterol and helps with the synthesis of hormones.
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Vitamin B7 (Biotin):
It is a water-soluble vitamin. Like other B Vitamins, it plays an important role in many metabolic reactions. It is necessary for maintaining healthy skin and hair. Also important for growth, digestion, muscle formation and glucose metabolism.
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Vitamin C:
It is a water-soluble vitamin vital for synthesis of collagen, which forms a component of cartilage, tendons, etc. Acts as an antioxidant, attacking free radicals in cellular fluids formed due to cell metabolism. May help in age related as well as diabetic cataract. Helps boost immunity.
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Saw Palmetto:
It is the extract of the fruit of a small palm species, Serenoa repens. Nourishes hair, prevents hair fall & helps to reduce progression of alopecia. Shown to have beneficial properties to support bladder and urinary tract health and function. May also benefit cats prone to urinary tract infections and cats with enlarged prostate and poly-cystic ovaries.
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Vitamin B6 (Pyridoxine):
It is a water-soluble vitamin. Helps in amino acid metabolism, synthesis of proteins, hormones and neurotransmitters. It promotes red cell production, cardiac functioning and sodium-potassium balance, antibody formation and immune system functioning. Needed for absorption of vitamin B12.
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Vitamin E:
It is a fat-soluble vitamin. Powerful antioxidant that eliminates free radicals and prevents cell & tissue damage, slows down the process of ageing, helps in preventing cardiovascular diseases, cancer, inflammatory diseases, maintaining healthy skin and coat, etc.
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Zinc:
The second most abundant mineral found in the body after iron. Plays a role in immune function, protein synthesis, wound healing, DNA synthesis, brain function, skin, coat, hormone production, fertility and cell division. Zinc also supports normal growth and development in a growing kitten. It is vital for maintenance of healthy skin and coat. Acts as an antioxidant and is an integral part of several metabolic and enzymatic processes.
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Inositol:
It forms a part of the cell membrane and plays a role in helping the liver process fats as well as contributing to the function of muscles and nerves and maintaining healthy skin and coat. It reduces cholesterol and has a calming effect. Powerful antioxidant that may help in preventing cancer and as support therapy in animals suffering from cancer.
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Vitamin D3:
It is a fat-soluble vitamin. It is needed for proper absorption of calcium and phosphorus from the intestinal tract. It is needed for normal growth and development of bones and teeth; it protects against muscle weakness and regulates the heart. Vitamin D helps prevent osteoporosis, enhances immunity, and is needed for proper thyroid function and blood clotting.
